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| 01 May 2007 | |
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Corus, British Triathlon's premier sponsor, is launching a new initiative, Corus Kids of Steel, a series of 13 triathlon events across the UK, specifically designed for children aged 8-13. The launch event will take place on May 3 at Crystal Palace, London. British national women's champion, Helen Tucker will be on hand to offer tips and advice to the budding triathletes. The Corus Kids of Steel events aim to encourage kids to experience the sport of triathlon, and help them get active in a fun and safe environment. At a time when childhood obesity is at an all time high, Corus and British Triathlon are aiding the government's Healthy School Programme through giving kids an opportunity to take up a new sport whilst learning about healthy living. The Crystal Palace course will include a 60m swim, 1.8km cycle and a 600m run in the National Sports Centre. A number of local schools have been invited to participate and organizers are expecting 500 London pupils to attend. Over 10,000 children are set to participate in the regional events, with disabled kids being able to compete; all a child needs is a swimsuit, t-shirt, towel, bike, helmet and trainers. Children who enjoy their triathlon introduction will be able to get further information on the sport through the British Triathlon Regional Development Officer and volunteers attending the event, as well as being able to join local triathlon clubs with junior sections in their area. The series will be traveling to a number of destinations throughout the summer, including Plymouth, Birmingham, Sheffield, Middlesbrough, Essex, Corby, Salford, Scunthorpe, Livingstone, Crawley and Newport. British Triathlon Federation President, Sarah Springman OBE said: "The Corus Kids of Steel series is a very exciting prospect for triathlon in Britain. Not only are we giving children an opportunity to try out a new sport and offering them advice as to healthy living, we also hope to discover some young stars of the future." Triathlon is currently the fastest growing participation sport in the UK and enjoying great success in international competition. Britain currently has three World Champions, Tim Don (Elite Mens), Will Clarke (Under 23) and junior champion, Alistair Brownlee. For further information on the Corus Kids of Steel series, please see www.corustriathlon.com or call: Pitch PR, Steph Hudson - Tel: +44 (0) 207 494 1616 / + 44 (0)7825 007 485; steph@pitchpr.com Corus, Annanya Sarin - Tel: +44 (0) 207 717 4532; annanya.sarin@corusgroup.com British Triathlon, Peter Holmes - Tel: +44 (0)1509 226188; peterholmes@britishtriathlon.org Notes About the British Triathlon Federation The British Triathlon Federation is the National Governing Body for triathlon, the UK's fastest growing sport. At elite level Great Britain boasts a strong squad of world ranked triathletes and duathletes who regularly achieve international success, and has some outstanding young talent emerging from its youth programmes. Since becoming an Olympic sport in 2000, British Triathlon has seen large annual membership increases and now totals over 12,000 members throughout its Home Nation Associations. There are over 500 triathlon events conducted in Great Britain each year including the London Triathlon, the largest triathlon event in the World; and the BG Triathlon World Cup race in Salford, one of the leading international events About Corus Corus is Europe's second largest steel producer with revenues in 2006 of £9.7 billion and crude steel production of 18.3 million tonnes, primarily in the UK and the Netherlands. Combining international expertise with local customer service, the Corus brand represents quality and strength, providing innovative solutions to the construction, automotive, packaging, mechanical engineering and other markets worldwide. Corus is a subsidiary of Tata Steel, the world's fifth largest and second most global steel producer. With a combined presence in 45 countries, Tata Steel including Corus has 84,000 employees across four continents and a pro forma crude steel production of 27 million tonnes in 2007. | |
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