The final Corus Kids of Steel event in a summer long series took place in Newport on Thursday (12th July).
300 children from local schools aged between 8 and 13 turned up to try a triathlon, with many of them expressing interest in continuing their new found sport with the local Newport and East Wales Triathlon Club.
The Corus Kids of Steel events aim to encourage kids to experience the sport of triathlon, and help them get active in a fun and safe environment. At a time when childhood obesity is at an all time high, Corus and British Triathlon are aiding the government’s Healthy School Programme through giving kids an opportunity to take up a new sport whilst learning about healthy living.
The Newport event included a 75m swim, 1km cycle and an 800m run over a course around Newport International Sports Village. The Corus Kids of Steel followed on from the Corus Elite Series British Triathlon Championships which was held in Parc Bryn Bach near Tredegar last month, featuring World Champion, Tim Don.
British Triathlon’s Development Director, Mark Barfield, said:
“The Corus Kids of Steel event in Newport was a great success. I was bowled over by the enthusiasm the kids brought to the event. This series is a very exciting prospect for triathlon in Britain. Not only are we giving children an opportunity to try out a new sport and offering them advice on healthy living, we also hope to discover some young stars of the future.”
Nicola Bennett, Communications Manager at Corus Steel Packaging Recycling, attended the event and arranged for all entrants to receive a bag packed with a range of recycling goodies including a fun DVD about the steel recycling process, pencils, a notepad and a ruler.
Nicola commented:
"The Kids of Steel Triathlon is a great event for Corus to be involved in and it was a good opportunity for us to raise awareness of the importance of recycling - both through the goodie bags and the information stand that we had at the event. Recycling is such an important issue and we are finding that people of all ages want to make a positive difference to the environment. By finding out a little bit more about steel and the many different household products made using steel that are 100% recyclable, we hope that those who took part in the event were encouraged to increase the amount of steel they recycle."
For further information on the Corus Kids of Steel series, please see www.corustriathlon.com or call:
British Triathlon Media Officer, Peter Holmes - Tel: +44 (0)1509 226188 / +44 (0)7795 415452
NOTES
About the British Triathlon Federation
The British Triathlon Federation is the National Governing Body for triathlon, the UK’s fastest growing sport. At elite level Great Britain boasts a strong squad of world ranked triathletes and duathletes who regularly achieve international success, and has some outstanding young talent emerging from its youth programmes. Since becoming an Olympic sport in 2000, British Triathlon has seen large annual membership increases and now totals over 12,000 members throughout its Home Nation Associations. There are over 500 triathlon events conducted in Great Britain each year including the London Triathlon, the largest triathlon event in the World; and the BG Triathlon World Cup race in Salford, one of the leading international events.
About Corus
Corus is Europe's second largest steel producer with revenues of £9.7 billion and crude steel production of 18.3 million tonnes in 2006, primarily in the UK and the Netherlands. Combining international expertise with local customer service, the Corus brand represents quality and strength, providing innovative solutions to the construction, automotive, packaging, mechanical engineering and other markets worldwide. Corus is a subsidiary of Tata Steel, the world's sixth largest and second most global steel producer. With a combined presence in nearly 50 countries, Tata Steel including Corus has 84,000 employees across five continents and a pro forma crude steel production of 27 million tonnes in 2007.
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For further information, please call:
Catherine Scotcher or Claire Owens at Proteus PR
Tel. +44 (0) 1295 279626
Fax. +44 (0) 1295 279628
Email, Catherine@proteuspr.co.uk or Claire@proteuspr.co.uk
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