At a grassroots level, Corus supports a number of community-based initiatives including nationwide programmes to develop triathlon for school age children through ‘Corus Kids of Steel' and for athletes with a disability at a community level.

Corus’ sponsorship works towards helping all aspects of the sport, with the aim of developing strong future athletes at all levels through to Elite.

As part of the agreement a new series of televised elite events was created - known as the 'Corus Elite Series'. This series provides triathletes with an opportunity to compete against some of the world- best competitors on home soil and helps raise the profile of triathlon.

Corus sees triathlon as an opportunity to demonstrate its commitment to the health, safety and wellbeing of its employees and their local communities by getting involved in sport and encouraging participation in triathlon.